Privacy policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data means all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is: Björn Plassmann, Brockhauser Str. 38, 59510 Lippetal, Germany, Tel.: +49 175 4247812, Email: support@newbabyparadise.uk. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/referrer from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL/TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Shopify

We use the system of the following provider to host our website and display page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA.

This service enables us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU–US Data Privacy Framework (EU–US DPF), which, based on an adequacy decision of the European Commission, ensures compliance with the European level of data protection.

3.3 imgix

We use a content delivery network from the following provider: Zebrafish Labs Inc., 423 Tehama St., San Francisco, CA 94103, USA.

3.4 Shopify

We use a content delivery network from the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data may also be transferred to:

Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

For data transfers to the USA, the data recipient has joined the EU–US Data Privacy Framework (EU–US DPF), which, based on an adequacy decision of the European Commission, ensures compliance with the European level of data protection.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device longer and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of cookie settings in your web browser.

If personal data is also processed by individual cookies we use, processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the case of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually on their acceptance, or you can exclude the acceptance of cookies for certain cases or generally.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Judge.me

For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.

Only on the basis of your explicit consent pursuant to Art. 6(1)(a) GDPR do we transmit your email address and, if applicable, other customer data to the provider so that the provider can contact you by email with a review reminder.

You can revoke your consent at any time with effect for the future by notifying us or the provider.

We have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the provider’s location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2

When contacting us (e.g., via contact form or email), personal data is processed solely for the purpose of processing and responding to your request and only to the extent necessary for that purpose.

The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that no statutory retention obligations prevent deletion.

6) Use of Customer Data for Direct Advertising

Subscription to our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending newsletters, which ensures that you only receive newsletters after you have expressly confirmed your consent to receiving the newsletter by activating a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. In doing so, we store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your email address at a later time. The data collected when registering for the newsletter is used strictly for its intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named above. After unsubscribing, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7) Data Processing for Order Handling

7.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data is used strictly for the purpose of notifications about updates owed by us and is processed by us only to the extent necessary for the respective information.

To process your order, we also work with the service provider(s) listed below who support us in whole or in part in performing concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name and delivery address and, insofar as necessary for delivery, your telephone number exclusively for the purpose of delivering goods pursuant to Art. 6(1)(b) GDPR to a shipping partner selected by us.

7.3 Use of Payment Service Providers (Payment Services)

Apple Pay
If you choose the payment method “Apple Pay” from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the “Apple Pay” function of your device operated with iOS, watchOS, or macOS by charging a payment card stored with “Apple Pay”. Apple Pay uses security features integrated into your device’s hardware and software to protect your transactions. To authorize a payment, it is therefore necessary to enter a code you have defined in advance and verify using the “Face ID” or “Touch ID” function of your device.

For the purpose of payment processing, your information provided during the ordering process together with information about your order is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.

If personal data is processed during the described transmissions, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. The anonymization completely excludes any personal reference. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.

If you use Apple Pay on iPhone or Apple Watch to complete a purchase made via Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and disable “Allow Payments on Mac”.

Further information on Apple Pay data protection can be found at: https://support.apple.com/de-de/HT203027

Google Pay
If you choose the payment method “Google Pay” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment processing takes place via the “Google Pay” application of your mobile device operated with at least Android 4.4 (“KitKat”) and equipped with an NFC function by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay in an amount of more than €25.00, your mobile device must first be unlocked using the verification method set up (e.g., facial recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information you provided during the ordering process together with information about your order is transmitted to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a uniquely assigned transaction number used to verify that a payment has been made. This transaction number contains no information about the actual payment data of your payment methods stored in Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts only as an intermediary for processing the payment transaction. The transaction is carried out exclusively between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed during the described transmissions, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6(1)(b) GDPR.

Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively pursuant to Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with further information collected and stored by Google when using other Google services.

Google Pay Terms of Service:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

Klarna
One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If you select a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data communicated during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be transmitted to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is transmitted exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider makes an advance payment (e.g., invoice purchase or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable data on an alternative payment method).

In order to safeguard our legitimate interest in determining the creditworthiness of our customers, this data is transmitted by us to the provider for the purpose of a credit assessment pursuant to Art. 6(1)(f) GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you selected can be granted with regard to payment default and/or bad debt risks.

In addition to internal provider criteria pursuant to Art. 6(1)(f) GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision as part of the application review:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Among other things—but not exclusively—address data is included in the calculation of score values.

You can object to this processing of your data at any time by notifying us or the provider. However, the provider may still be entitled to process your personal data insofar as this is necessary for contractual payment processing.

PayPal
One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you select a payment method from the provider where you pay in advance, your payment data communicated during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be transmitted to the provider pursuant to Art. 6(1)(b) GDPR. In this case, your data is transmitted exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where we make an advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable data on an alternative payment method).

In such cases, in order to safeguard our legitimate interest in determining your creditworthiness, this data is transmitted by us to the provider for the purpose of a credit assessment pursuant to Art. 6(1)(f) GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you selected can be granted with regard to payment default and/or bad debt risks.

Shopify Payments
One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

8) Web Analytics Services

8.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables analysis of your use of our website.

By default, Google Analytics 4 sets cookies when you visit the website, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which is shortened by Google by the last digits to exclude direct personal identifiability.

The information is transmitted to Google servers and processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The shortened IP address transmitted by your browser within the framework of Google Analytics is not combined with other Google data. The data collected within the framework of Google Analytics 4 is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 is not used during your visit. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with Google which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at:
https://business.safety.google/intl/de/privacy/
https://policies.google.com/privacy?hl=de&gl=de
https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special function “demographic characteristics” and can create statistics that make statements about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for two months.

Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may—subject to your consent to use Google Analytics pursuant to Art. 6(1)(a) GDPR—analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the “Personalized advertising” function in your Google account settings. Follow the instructions on this page:
https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found here:
https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension of Google Analytics 4, the “UserIDs” function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have created an account on this website, and log in with this account on different devices, your activities—including conversions—can be analyzed across devices.

8.2 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. Among other things, this enables analysis of movement patterns (so-called heatmaps) that show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal identifiability. No merging with other clearly identifiable data about your person collected in other ways takes place.

All processing described above, in particular the reading or storing of information on the device used, is only carried out if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider which protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

9) Tools and Other

9.1 AccountOne

For accounting, we use the service of the cloud-based accounting software of the following provider: AccountOne GmbH, Fördepromenade 4d, 24944 Flensburg, Germany.

The provider processes incoming and outgoing invoices and, if applicable, also our company’s bank transactions in order to automatically record invoices, match them to transactions, and, in a partially automated process, create financial accounting records.

If personal data is also processed, processing is carried out on the basis of our legitimate interest in an efficient organization and documentation of our business processes pursuant to Art. 6(1)(f) GDPR.

9.2 Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain effective user consents for cookies and cookie-based applications requiring consent. The “cookie consent tool” is displayed to users when the page is accessed in the form of an interactive user interface, on which consents for certain cookies and/or cookie-based applications can be granted by ticking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user grants consent by ticking the corresponding boxes. This ensures that such cookies are only set on the user’s device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning, or logging cookie settings, this is done pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Further legal basis for processing is also Art. 6(1)(c) GDPR. As controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user consent.

If necessary, we have concluded a data processing agreement with the provider which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

10) Rights of the Data Subject

10.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller regarding the processing of your personal data, whereby reference is made to the stated legal basis for the respective requirements for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to be informed pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent given pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

10.2 RIGHT TO OBJECT

IF, WITHIN THE SCOPE OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

11) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and—where applicable—additionally by the respective statutory retention period (e.g., retention periods under commercial and tax law).

When personal data is processed on the basis of explicit consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.

If statutory retention periods exist for data processed within the scope of legal transactions or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data is routinely deleted after expiry of the retention periods, provided it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.

When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this policy regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

As of: 28/01/2026, 04:07:59